Help your users find what they're looking for
Visitors come to your site to find something. Whether that is information, a certain product, entertainment, or just a way to spend time, AdSense for search allows you to enable them to do just that. By offering you new customization options, like what to let your users search and keywords to tell us what your site is about, AdSense for search leverages your expert knowledge to show Google search results and targeted ads that are particularly relevant to visitors in the context of your site. As with all AdSense products, Google gives you control over the look and feel of the search results and ads to match your site's look and feel.
Utilize the power of the Google Custom Search Platform
By integrating AdSense for search with Google's Custom Search platform, publishers now have more control over what their search engines search across. For example, if you're concerned about users leaving your site, you can allow them to search just your site. If your site is dedicated to a particular topic, you can create a vertical search engine so that your users can search across related sites of your choosing. From individual pages to the entire Web, it's completely up to you to decide what your users will be searching across.
Provide the most relevant ads to your users
By providing keywords related to your site's content, you can help fine-tune ads and search results so that they're even more relevant to your users. The following example of ads targeted to the search query helps to illustrate the power of this feature. A visitor comes to a yoga site interested in learning more about yoga mats. Although that same user would have likely entered 'yoga mats' as a query in the Google.com search box, in the context of a yoga site she only enters the query 'mats.' In a search engine without keywords, she would see results and ads for many types of mats, including rugs and floor mats. By including keywords related to site content in the search engine set-up, such as 'yoga,' 'exercise,' and 'meditation,' the same query will now return results and ads directly related to yoga and yoga mats.
Seamless integration with your site design
Here are some of the look and feel customization features you get with AdSense for search:
- Customize the color scheme of your ads and search results
- Choose where you want to place your ads
- Option to host the search results on your own site within your site's template
- Choose from a variety of search box appearances
Improved indexing for Site Search
We've recently improved our indexing technology so that you can provide a more enhanced Site Search experience for your users. Now, AdSense for search will index even more pages of your site, as long as we're able to crawl them, so that your users will see more results from your site in your AdSense for search results.
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